Igniting Enterprise Demand for Cloud Security
Comprehensive digital campaigns targeting enterprises seeking to stop data breaches in real-time.
Fortinet, a leader in the highly-competitive cybersecurity landscape, sought to boost interest in its Cloud Security solutions.
Working closely with Fortinet’s marketing team, Arena developed a series of highly-targeted, dynamic campaigns featuring a premium giveaway item that was designed to stand out from the competitive noise, engage target audiences, and incentivize them to schedule a product demo. These highly successful campaigns included social ad units, a eNurture program, and a dedicated campaign microsite.
Services Performed
- Partner Marketing Brand and Program Design
- Digital Campaign Strategy
- Media Strategy, Planning and Activation
- Campaign Microsite Design and Production
- Content Development
- Digital Ad Unit Design and Animation
- Sales Enablement Collateral and Tools
Email + Landing page + Digital Ad Campaign
