Elevating Craft's market presence for supply chain resilience
A complete brand refresh and market launch for this SaaS company dedicated to preventing supply chain disruptions.
Craft, an emerging global supply chain resilience company, empowers organizations with its SaaS platform to strengthen their supplier networks and prevent supply chain disruptions.
With a new round of funding and increasing traction in the marketplace, Craft needed to evolve its brand. We worked closely with them to update their messaging, reimagine their website, develop a compelling vision video, revamp their content assets, and design engaging digital campaigns to generate demand.
Services Performed
- GTM Strategy and Planning
- Stakeholder Analysis, Research and Insights
- Brand Strategy and Positioning
- Brand Identity, Personality, Tone Development
- Brand Foundation Development: Messaging House, Brand Book, Templates, Iconography, Website, Collateral
- Brand Video Suite Development, Design and Production
- Campaign Strategy and Activation
Content Development
Industry eBooks
Interactive Website
Social Event Ad Units
Logo Development
Brand Guidelines
Sales Enablement Collateral
Newsletter Template
Event Identity
Customer Spotlight Program
Collateral
Infographics
