At our core

Amy is a passionate entrepreneur and the driving force behind Arena, Amy helps tech innovators reimagine their brands, unleash their voices, and execute enterprise-level marketing strategies. With decades of experience in marketing and brand strategy, Amy combines a passion for technology with a deep understanding of what it takes to create impactful, memorable brands. When she’s not busy creating awesome lead gen campaigns, you can find her sidelines watching her daughters play lacrosse, in Sonoma at her favorite winery, or spending quality time with her family.

Highly experienced social media marketing leader with 15 years of expertise in creating and executing effective campaigns to increase brand visibility and engagement. With her strong analytical background and measurement focused approach, Kelsey is passionate about connecting the art and science of social media marketing to drive performance based results.

David has been creating compelling narratives for over 30 years, evolving from film to video to digital. While technology changes, solid production principles endure. David creates on-screen harmony by fostering behind-the-scenes unity, always treating clients as partners by building trust and a shared vision. David has worn many hats—director, writer, editor, director of photography, camera operator, and more—giving him a holistic view of the process while always seeing through the audience’s eyes. David believes that having fun improves the final product, making every project with him an enjoyable experience.

Skyler brings a blend of creativity and organization to her role as Project Manager. With a background in the dynamic film industry, she thrives on the intersection of creative collaboration and structured efficiency. Whether meticulously organizing timelines and budgets or engaging in brainstorming sessions, Skyler’s journey from coordinating film productions to overseeing projects is driven by a passion for transforming ideas into reality. Outside of professional endeavors, Skyler enjoys spending time outdoors with her dog.

With 29 years in the technology industry, David blends technical expertise with strategic thinking and analytical prowess. Starting as a web developer, he mastered various programming languages and frameworks, driven by a passion for creating dynamic, user-friendly websites. His background in project management and statistical analysis enhances his ability to make data-driven decisions and optimize website performance. Outside of work, David enjoys nature, family time, sharpening his technical skills, and volunteering in his community.

As both an experienced B2B marcom leader and hands-on practitioner, Drew has a proven track record of developing successful brand, marketing, and communications programs for well-known and emerging media, entertainment, technology, and non-profit organizations. A professional storyteller with credits in both television and film, Drew brings a unique flair to his work. When he’s not consulting, he’s either traveling with his wife, playing soccer, or cheering from the sidelines.  

With over 20 years of experience as a Brand Creative Director and Designer, Chris has a proven track record of leading cross-functional creative teams to deliver cutting-edge and influential solutions in brand storytelling and digital innovation. Chris has extensive experience working directly with clients to build innovative brands and achieve business objectives in various domains, such as B2B Tech, Medtech, Education, Entertainment, Health, and Wellness. As a hands-on designer, Chris has a keen eye for user-centric design and a passion for creating engaging and immersive  experiences across web, mobile, video, and social media platforms. Some of the industry leaders Chris has collaborated with include Adobe, Johnson & Johnson, Microsoft, Nintendo, Lucasfilm, and Google.

Amy is a web developer and graphic designer with 10+ years of experience building beautiful and functional websites. Being a designer and developer, Amy’s skills often complement one other. Her designs are developer-friendly and her code is pixel perfect. Away from her computer, you can find her teaching contemporary dance, cooking food from the garden, and sewing a handmade wardrobe.

Casey operates with a wide comfort zone, bringing extensive experience in a variety of industries, the full spectrum of media, and whatever flavor of creative execution is required. His portfolio includes consumer advertising and B2B marcom for major agencies, Fortune 500 companies, and nonprofit clients. Casey is also an award-winning journalist and WGA screenwriter, happy to take on your long-format and script-driven projects. He actually enjoys getting the most problematic assignments and likes nothing better than surprising the client.

Inspired by his grandmother’s bold creativity and meticulous craftsmanship, Dave’s design career began as a child making greeting cards. Since then, Dave’s professional journey has included designing educational materials for K-12 schools, leading a design team at a multinational firm, and creating innovative design solutions for large enterprise technology companies. Outside of work, he is passionate about jazz and treasure time on the Monterey coast with his wife, two daughters, and dog, Pickle.

An accomplished motion designer and visual storyteller, Ryan specializes in transforming complex value propositions for technology, automotive and other organizations, into engaging, easy-to-understand videos. His work simplifies intricate concepts, helping build brands, align key stakeholders, and drive enduring growth. Proficient in After Effects, Premiere Pro, and Cinema 4D, Ryan is known for delivering high-quality, captivating content. A devoted father to Adler and Bailey, he enjoys family time and hobbies such as Magic the Gathering, fitness, wellness, cooking, and cycling.

Tom has over two decades of experience building brands and designing corporate communications for enterprise technology companies and startups. His secret sauce? Keen listening, astute brand insights, and versatile design. A consummate team player, Tom is easygoing and the rare designer who doesn’t drink coffee. Originally from California, he’s now a proud Idaho resident, father of three amazing girls, a classic Chevy truck enthusiast, and home DIY project aficionado. He also loves chasing his two doodles, Harley and Kody. Words to live by: “Maximum effort.”